Today video is more accessible than ever. Equipment is relatively cheap and easy to use. By following these tips you can be creating professional looking videos in no time. Remember, video builds trust with your brand and provides clients with a greater understating of your products and services, which in turn can lead to more leads, and increased sales for your business.
Whether you plan to hire a videographer or do the filming and editing yourself, this short video covers basic tips to get you up and running fast
These days you don’t need expensive equipment to create high quality videos. A Digital SLR camera capable of filming in high definition is more than suitable. Even mobile phones can do a great job. In fact, the Hollywood move ‘Unsane’ was filmed entirely on an iPhone 7. And more recently Lady Gaga’s Music Video for her single Stupid Love was filmed on an iPhone 11. So, you have probably got what you need to film already sitting in your pocket.
Video is a visual medium that captures movement. A common mistake people make with video is to move the camera around
Pointing this way and that. Rather than keeping it still and capturing the movement inside the picture. A stable picture is very important for viewing pleasure. So, put your camera on a tripod to keep the picture steady. And if you have to show different angles, film one and then another. And put them together in the editing phase. And if you have to move around, consider using a stabiliser.
Perhaps the hardest thing to control when filming is sound. Background noise and wind can play havoc. Camera microphones are not always the best choice. They can sound very tinny. It is best to spend a bit of money on an external microphone, or lapel microphone. They will give you much richer sound. And are designed to limit sound (noise) from other sources. Where possible shoot indoors. where you have more control over the sound conditions.
When filming light is your paint. So, use plenty of paint for a bright and vibrant scene. Even if to the naked eye it looks like you have enough light. You probably could do with more. Low light conditions can result in lower quality footage. Because your camera may compensate for the low light. By increasing the light sensitivity resulting in grainy footage. You can purchase low cost studio lighting online. Or you could even consider work light options from your local large hardware store. If you have to film outside don’t film in direct sunlight. As you will get too much contrast. Look to use a shaded area where the light will be more even on your subject
Filming with Multiple Cameras
Filming with multiple cameras is a good idea. Especially if you are filming a static scene like an interview panel
More than one camera gives visual variety. And will better engage the viewer. It also makes editing easier (cheaper). Because if you need to make a cut. You can avoid an obvious jerky cut like this. Instead you can switch to another camera angle – like this. Making for a seamless transition. And a video that will look much more polished and professional
Have you ever wondered why they use a clapper board at the beginning of recording a scene? One of the reasons is that it provides a great way to sync up multiple tracks in the editing phase.. The clap creates an audio spike and every recording will have that same spike
Meaning it is a quick and easy process to get your various camera angles in sync. You don’t need a clapper. A simple clap as you start to record is all you need.
Most people watch videos on their smart phones. And 9 in 10 of still hold their phone vertically even when watching a video. Ironically, this means your traditional 16x9 landscape video can be relatively small. Whereas vertical videos use more of the screen, like this. And can generate more engagement as a result. So you might want to give some through to what format to use. Vertical videos may present challenges with layout if you have a scene that is more suited to a widescreen approach. But it may be worth at least considering other formats in your planning phase. For example, a square video may be a good compromise for example. Especially if you are aiming your videos at social media channels.
Setting up a Studio
The best location for a studio setting is indoors. Rooms in a house or an office are fine. Ideally, you want a large room with plenty of space
A carpeted room is best, because that, and any furniture or curtains etc. will absorb sound, and so give better acoustics. Be careful of rooms with fluorescent lighting. These lights turn on an off 50 times a second. And although it can’t be seen by the naked eye, it can be very visible when filmed. Try to limit traffic in and around the room when filming. A simple ‘filming in progress’ sign may help if you don’t have the location entirely to yourself. Aim for a simple background that doesn’t draw the eye away from the speakers. And if you have a TV in shot projecting images, ensure the screen isn’t flickering when filmed. If using two cameras, have both cameras film everyone, but from different angles. With three cameras, have one at the front filming everyone and a camera on each side filming different panel members