Set the mood with the right soundtrack

Video is a combination of sight and sound

Done well, it is that combination that creates a mood with viewers, and

that is what drives engagement, and

Why video is such an effective communication medium

Let’s look at the following same clip several times

Each with a different soundtrack

And let’s see if you agree

Many people treat the soundtrack as a secondary consideration

But as you can see it is just as important as the visuals

And can make the difference between a good and great video.