Add professional looking graphics that move, such as titles and animated graphs to give your videos the edge.
This is especially important when using video for social media, where you need to capture the attention of potential viewers in the first 5 seconds.
Motion graphics are a great way to enhance videos where the content is very static. For example, market updates, where you are just talking to camera. Why not add some visual variety by generating an animated graph to reinforce a point that you are making.
This will make the video more interesting and so more appealing to viewers and thus potentially have them watch longer, as well as attracting new viewers.